travel around the world…
Wally, whose name was localised for international editions: In the first two books, Wally wandered alone; he was the only person or thing that could be found in every illustration in the books. Over time more characters were added to find in each scene.
Wenda, A friend of Wally who replaced her twin sister Wilma for In Hollywood (although she previously appeared in The Magnificent Poster Book).
Odlaw, Wally’s arch-nemesis, who made his print debut in The Magnificent Poster Book. He appears nearly the same as Wally, except that his clothes are yellow and black striped instead of red and white; his glasses have a blue tint to them; and he has a moustache. Although we are told “his bad deeds are many,” he is not depicted in the books doing anything particularly nasty. However, in the TV series, he is frequently seen to be attempting to steal Wally’s magical walking stick. Note that the name ‘Odlaw’ is simply ‘Waldo’ spelled in reverse, which is the American name for Wally.
Woof, Wally’s dog, first appeared in The Ultimate Fun Book, where he was identified as Wenda’s dog. Only his tail can be found with the exception of the final page of Where’s Wally: The Wonder Book, which depicts all of Woof, and the six activity books released between 1993 and 1995 (the first book of which is titled The Truly Terrific Activity Book), where Woof shows himself to the reader.
Wizard Whitebeard, first seen in The Fantastic Journey. His signature is his exceptionally long beard, which is often the key to finding him. In his first appearance, he was responsible for sending Wally on a quest to discover the truth about himself, and he has tagged along on Wally’s travels ever since. His appearance in The Ultimate Fun Book, however, is in just one scene (“Old Friends”) and his presence is unmentioned in the book and acts as one of the background characters.
The Wally Watchers are Wally’s devoted fan-club. There are lots of them (25 appear in most books, though there are 99 of them in the Ultimate Fun Book), and they turn up wherever Wally goes. They first appeared in The Ultimate Fun Book.
In the earlier books, a character appears in every scene and you have to look to find out who it is, because no information on the characters is given in the books aside from the task to look for them. The characters appeared as background characters and all had something unique to them (like blonde hair or a ginger beard).